The FIA Foundation has joined major partners in Mexico to build commitment and action for road safety with preparations underway to host over five million fans during the 2026 tournament.  

The campaign connects with work that iRAP and ITDP are taking forward with the host cities and their mobility plans. iRAP will carry out star ratings in the host cities contributing to the work to provide spectators and the public with safe roads. This builds on earlier work that iRAP has carried out with the FIA club ANA on star ratings.  

ITDP will assist with city mobility plans, including public transport, safe walking, and cycling. It is hoped that the work will also help build further momentum for road safety as a legacy after the tournament. The partners also intend to extend the work to improve safe and sustainable mobility for other major events, including the Mexican Grand Prix.  

Mexico is preparing to welcome more than five and a half million football fans to Guadalajara, Mexico City, and Monterrey this summer, with millions of journeys concentrated around stadiums, transport hubs, and public spaces. To address the risks where crowds and motorised vehicles will mix, the Tu Mejor Jugada es Cuidarte campaign (meaning ‘Your Best Move Is to Take Care of Yourself’ in Spanish) has launched to support safe mobility for all. The campaign is spearheaded by the Aleatica Foundation, in partnership with the FIA Foundation, the Institute for Transportation and Development Policy (ITDP), and iRAP, and supported by the President of Mexico’s World Cup coordinator Gabriela Cuevas, Mexico City Department of Mobility, the State of Mexico’s Department of Mobility, Toluca International Airport, and FIA Auto Club OMDAI. 

The campaign addressed high-risk behaviours through clear messages on speed management and drink driving, and encourages safer mobility choices like pedestrian routes, certified motorcycle helmets, and public transportation. The campaign will be rolled out in public spaces with billboards, bus stops, branded trucks, and signs in high-traffic areas, as well as on high-traffic routes, alongside a digital campaign. 

The launch event brought together business, government and civil society, including Gabriela Cuevas, the Mexico Representative to the FIFA World Cup, Diego Monraz, the Secretary of Transportation for the State of Jalisco and President of the Mexican Association of Mobility Authorities.  

“Mexico will welcome millions of visitors, and the soccer tournament fills us with pride, but it also reminds us of the urgency of protecting lives on the streets. This campaign aims to ensure that no journey ends in tragedy,” said Bosco Martí, President of the Aleatica Foundation. 

Avi Silverman, Interim Executive Director of the FIA Foundation, said: “Major events are an opportunity to strengthen safer mobility systems. At the FIA Foundation, we promote solutions that ensure every trip is safe, easily accessible, and sustainable. This campaign is an example of how to translate that commitment into concrete actions.”  

Following the event, a multilateral meeting among Bosco Martí, Gabriela Cuevas, and Avi Silverman was held to discuss improving road safety for the tournament and beyond, including support for the campaign and measures to increase the use and safety of public transport, walking, and cycling. 

The initiative is intended to leave a legacy beyond the tournament, with partners committed to improving road safety systems and encouraging safer, more sustainable travel across Mexico.