FIA Foundation supports new motorcycle helmet safety initiative in Kenya

Main Image
FIA President Jean Todt presents His Excellency Hon. Uhuru Kenyatta, President of the Republic of Kenya and Dr Amina C. Mohamed, Cabinet Secretary Sports Culture & Heritage with helmets designed for the Safe and Affordable Helmet Programme.
FIA President Jean Todt presents His Excellency Hon. Uhuru Kenyatta, President of the Republic of Kenya and Dr Amina C. Mohamed, Cabinet Secretary Sports Culture & Heritage with helmets designed for the Safe and Affordable Helmet Programme.
Boda Safety Association of Kenya President, Kevin Mubadi, AU Commissioner for Infrastructure Dr Amani Abou-Zeid, FIA President Jean Todt, and NTSA Director General George Njao launch the Helmet Coalition in Nairobi, Kenya (Photo credit: Road Safety Hub, Kenya).
Boda Safety Association of Kenya President, Kevin Mubadi, AU Commissioner for Infrastructure Dr Amani Abou-Zeid, FIA President Jean Todt, and NTSA Director General George Njao launch the Helmet Coalition in Nairobi, Kenya (Photo credit: Road Safety Hub, Kenya).
FIA President Jean Todt, NTSA Director General George Njao and FIA Foundation Programmes Manager Aggie Krasnolucka join the panel discussion to launch the new Helmet Coalition (Photo credit: Road Safety Hub, Kenya).
FIA President Jean Todt, NTSA Director General George Njao and FIA Foundation Programmes Manager Aggie Krasnolucka join the panel discussion to launch the new Helmet Coalition (Photo credit: Road Safety Hub, Kenya).
New high-quality motorcycle helmets developed as part of the programme supported by FIA Foundation (Image courtesy of FIA).
New high-quality motorcycle helmets developed as part of the programme supported by FIA Foundation (Image courtesy of FIA).
FIA President Jean Todt meets with UN Environment Executive Director Inger Anderson to discuss the new Safe and Affordable Helmet Programme.
FIA President Jean Todt meets with UN Environment Executive Director Inger Anderson to discuss the new Safe and Affordable Helmet Programme.
Watch this video on the FIA's Safe and Affordable Helmet Programme.

A new national motorcycle helmet coalition is to be established by Transaid in Kenya as part of a major effort to increase motorcycle and motorised three-wheeler safety for riders and their passengers, supported by the FIA Foundation.

The project was announced as part of the Fédération Internationale de l'Automobile’s (FIA) Safe and Affordable Helmet Programme – which has seen the creation of an innovative new high-quality motorcycle helmet which meets UN safety standard 22.05, is comfortable in hot and humid climates, and available at a target selling price of around 20 USD. The FIA Foundation is supporting the new global programme with an initial €1.3 million budget.

The FIA Foundation will provide ongoing support for the initiative in Kenya and has appointed Transaid to lead an initial 18-month project to build a national network of stakeholders to improve safety and reduce injury nationally. Transaid is an international development organisation with extensive experience in motorcycle and three-wheeler safety and has worked in Kenya previously.

The FIA Foundation, with the FIA, is funding the implementation of a multi-sectoral approach which seeks to advocate for greater use of helmets via the creation of the coalition. This coalition will bring together multiple key stakeholders from government, civil society and the private sector to contribute to developing long term solutions to improving access to safe, high quality yet affordable helmets and increase wearability rates across the country. The coalition is expected to take a broad approach to boda boda safety with a view to examining current legislation, examining ways to improve enforcement, and pilot initiatives that will improve access to good quality rider training. Research shows that a motorcycle helmet can reduce the risk of death by 42 per cent and risk of head injury by 69 per cent in a crash.

Sam Clark, Head of Programmes at Transaid, said: “The FIA and FIA Foundation are committed to achieving large-scale deployment of their Safe and Affordable Helmet Programme, and we believe strongly that a national helmet wearing coalition has the potential to deliver transformational change. We are going to be engaging with government, police, hospitals, private sector, transport associations and communities to develop the solutions which make Kenyan journeys safer.”

Kevin Mubadi, President of the Boda Boda Safety Association, Kenya, explained: “Our industry is an essential and growing element of Kenya’s transport system, but the challenge to access safe, affordable and appropriate helmets means that the number of riders suffering from serious head injuries is on the rise.

“We are committed to taking a leading role in the national helmet coalition implementation and we welcome the FIA Foundation’s funding for the multi-sectoral approach which will seek to advocate for greater use of helmets to deliver safer Kenyan roads.”

The majority of the estimated 1.4 million* motorcycles in Kenya are used as ‘boda bodas’ –and whilst compulsory motorcycle helmet use laws exist, enforcement is currently inconsistent and helmet use is low.

Saul Billingsley, Executive Director for the FIA Foundation, said: “Use and access to affordable yet quality helmets in low- and middle-income countries such as Kenya has historically been low making ridersvulnerable to serious injury, in particular head injuries. More than a quarter of global road traffic deaths represent motorised two or three wheelers and the rate is rising rapidly.

“Establishing a national helmet wearing coalition, with Transaid’s support, helps to address the need for greater awareness of road safety amongst riders, and lay the groundwork for the cross-sectoral cooperation and active engagement of civil society and communities.”

The new coalition was announced at a dedicated press briefing in Nairobi with Jean Todt, FIA President; Amani Abou‐Zeid, Commissioner for Infrastructure and Energy at the African Union Commission (AUC); George Njao, Director-General of the National Transport Safety Authority; Aggie Krasnolucka, Programmes Manager, FIA Foundation; Kevin Mubadi, President, Boda Boda Safety Association and Grace Wahome, Project Manager, Transaid.

FIA President Jean Todt will meet with His Excellency Uhuru Kenyatta, President of the Republic of Kenya, to showcase the new helmets and discuss road safety.

Kenya currently has amongst the highest road traffic death rates in Africa, with 12,463* road traffic-related deaths reported in 2018.

*Source: Directorate of Registration and Licensing at the National Transport and Safety Authority (NTSA), reported there were 1,393,290 registered motorcycles in Kenya, in February 2018.

**Source: WHO estimated