‘Stop the Crash’ campaign launched in Latin America
Stop the Crash, the active safety technology campaign led by Global NCAP, has hosted its Latin America Launch in Santiago de Chile, bringing the global partnership to the region to promote the latest in life saving crash avoidance technologies.
Following the global launch of Stop the Crash at the 2nd Global High Level Conference on Road Safety in Brasilia in November 2015, the Stop the Crash Partnership has been holding a series of events across the globe promoting the importance of active safety systems. The Latin American launch, on 15th June 2016 in the Chilean capital, specifically focused on the implementation of Stop the Crash technologies in the region and took place with support from the UN Economic Commission for Latin America and the Caribbean (ECLAC) and the Chilean Ministry of Transport and Telecommunications, featuring demonstrations of electronic stability control (ESC), autonomous emergency braking (AEB), anti-lock braking system (ABS) for motorcycles, and tyre safety. Chile’s Minister for Transport and Telecommunications, Andrés Gómez-Lobo, joined Latin NCAP President María Fernanda Rodríguez at the launch.
The campaign, which is supported by the FIA Foundation through its €1 million per year grant to Global NCAP, recently hit a significant milestone in April with the adoption of a United Nations (UN) Resolution which specifically invited member states to adopt active safety systems as standard. Technologies such as ESC have the potential to save thousands of lives every year in Latin America. The Stop the Crash campaign is urging governments to implement UN Vehicle Safety Regulations and get these technologies into new cars sold in the region as quickly as possible.
Following the vehicle demonstrations at Stop the Crash, Global NCAP and ECLAC hosted a Regional High Level Road Safety Seminar on Vehicle Safety which featured representatives from ECLAC, Automobile Club of Chile (ACCHI), and the FIA Foundation.
Speaking at the seminar, the FIA Foundation’s director, Saul Billingsley, said: “Governments have made a strong commitment through the Global Goals and the recent UN road safety resolution to improve road safety, and specifically to implement key UN vehicle safety regulations including electronic stability control. It is Latin American governments that must take the lead in requiring minimum levels of passive and active safety to protect their citizens and set expectation levels for car makers. The Stop the Crash campaign and the work of Latin NCAP are doing vital work to raise awareness and create demand for action.”