Road safety advocacy training led by FIA University

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Automobile club officials have participated in road safety advocacy training designed to build in-country capacity for campaigning and public-interest lobbying.

Run by the FIA University, with a grant from the FIA Foundation, the course took place in The Hague, Netherlands, ahead of the annual FIA Mobility Conference Week.

The ‘Strategic Lobbying’ course, focused on promoting road safety, was attended by 17 executives from 13 FIA member automobile clubs from 12 countries, and aimed to explore opportunities and challenges underpinning the need for global effective lobbying and advocacy strategies. Through the sessions –developed by the co-directors Prof. Luis Vives of ESADE Business School Spain and Emma MacLennan from the Eastern Alliance for Safe & Sustainable Transport (EASST) – participants gained knowledge in applied leadership, communication and advocacy skills essential to achieve a positive impact in contemporary settings of global governance.

During the one-and-a-half day course participants also exchanged ideas and projects on how to possibly improve their club’s practices. Participants also had the opportunity to learn from and interact with international advocacy experts on all institutional levels and work on a concrete study case to put into practice the acquired knowledge.

The course offered participants an opportunity to discover or reinforce their knowledge on advocacy and lobbying, an essential tool and component of any policy change for road safety and other areas of interest for clubs.

The programme used a mix of interactive, didactic sessions, the contributions of experts in the field as well as professionals at the receiving end of lobbying that was highly appreciated by the participants. In this way, the programme addressed different approaches to sharing knowledge and provided participants with fundamental understanding of concepts and best practice. Furthermore it offered a set of concrete tools tested with practical exercises using real life examples brought by experts. Learning was pitched at a level to help participants develop strategic approaches and direct practical implementation.