Seven children die every day on Thailand’s roads. Many are passengers on the family motorcycle. Only 7% of these kids are wearing crash helmets.

The FIA Foundation is partnering with Save the Children and the AIP Foundation to implement the ‘7 percent’ campaign. It is a new initiative aiming to promote motorcycle helmet use to young people, identifying barriers to using helmets and using pop bands and social media to persuade them that crash helmets can be cool as well as potentially life-saving.

At the same time the campaign is working with the public authorities: enforcement agencies, educators and public health leaders to influence laws and behaviour to ensure a sustained and lasting increase in motorcycle helmet use amongst young Thais.

We are pleased to already be working with a number of donors to support this important campaign. But to achieve its goals more funds and in-kind support are needed. Watch this film about the campaign and the issues behind it, and if you think your organisation can help in any way, do please get in touch with us.