Eurovision winner backs Decade of Action 

Nikki, winner of the Eurovision Song Contest 2011, has given her backing to the UN Decade of Action for Road Safety and has pledged to help raise awareness in her country, Azerbaijan.
 
The star of this year’s Eurovision will act as an ambassador for the Decade of Action and the Eastern Alliance for Safe and Sustainable Transport (EASST).
 
She will work with Vusal Rajabli, President of the Azerbaijan youth NGO ‘HAYAT’ (meaning ‘life’), to promote road safety messages aimed particularly at young people. Nikki has agreed to star in a new music video to be launched by HAYAT in time for the Eurovision Song Contest in Baku in May 2012 – coinciding with the first anniversary of the Decade launch.
 
Nikki said: “As a mother of two I want to see much more done to protect children on our roads. Road crashes are the biggest killer of young people worldwide, and this is not acceptable. This is why I'm supporting the UN Decade of Action. We need action to save lives in my country, Azerbaijan, and around the world."
 
The new music video will follow the success of ‘Cix Get,’ HAYAT’s first road safety video produced with EASST support in December 2010. ‘Cix Get’ featured rap star Elsad Xose and pop singer Elli, with lyrics promoting seat belts and the Decade of Action. Ten months after its launch the video achieved close to 100,000 hits on youtube, particularly reaching the target audience of young men and women.
 
“The world will be coming to Baku next May for the Eurovision Contest,” said Vusal Rajabli. “With Nikki’s tremendous talent and support, we can help broadcast our road safety message not only in Azerbaijan, but to participants and viewers across the globe.”