Tag illuminates iconic landmarks ahead of Decade of Action global launch 

Sydney Harbour Bridge displayed the Tag early ahead of the launch
The Tag was featured at Times Square New York
The iconic Christ the Redeemer statue, Rio, was lit yellow for the Decade launch

The ‘Tag’ official symbol for the UN Decade of Action for Road Safety is being projected and displayed on major landmarks around the world ahead of the global launch of the initiative to save millions of lives on the world’s roads.

The yellow road safety Tag is being displayed at Times Square New York, Sydney Harbour Bridge and the statue of Christ the Redeemer Rio. Other key landmarks including London’s Trafalgar Square and the Moscow State University are to follow. Tag projections are starting around the world on 10 May ahead of the 11 May global launch of the Decade of Action.

The projections herald the start of the 10 year effort to save 5 million lives and prevent 50 million serious injuries around the world. Road traffic injuries are already the number one killer of young people aged 10-24 worldwide. By the end of the decade they are forecast to overtake HIV/AIDS if no action is taken.

East to west, starting in New Zealand at the beginning of the 11 May, and ending in Mexico high profile public events will take place. The focal point will be the new official symbol for the Decade, the road safety Tag. More than 200 major events will also take place in countries including: Argentina, Australia, Bangladesh, Belgium, Canada, China, Croatia, Egypt, France Germany, Greece, India, Indonesia, Iraq, Kenya, Nigeria, Lebanon, Malaysia, Mexico, Netherlands, Norway, Romania, Russia, Spain, South Africa, Thailand, Turkey, UK, USA.

Launch events are being coordinated by the World Health Organization together with the FIA Foundation. They will involve Governments, celebrities and high profile figures, international agencies, NGOs, civil society organisations, community groups, the private sector and members of the public.

The yellow road safety ‘Tag’ has been designed by WPP brand consultancy The Partners, in a pro-bono gesture of support for the UN Decade of Action. The intention is for the Tag to become the road safety equivalent of the iconic red ribbon for HIV/AIDS or the white wristband worn in the fight against global poverty.

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