An FIA Foundation-supported carbon sequestration project which supports forestry management in Mexico is to be used as a model for establishing other similar projects across the developing world.
Plan Vivo operates community-led land-use projects in the developing world, one of which – Scolel Te in Mexico – is particularly successful, and has been supported by FIA Foundation for 10 years. Plan Vivo projects have already demonstrated how carbon finance can be used to promote sustainable land use management and improve livelihoods, while delivering verifiable emission reductions.
However, it is clear that more work was needed to build the capacity of existing projects to spread the good practice of this project to as broad an audience as possible. The FIA Foundation was happy to support this work, using the Scolel Te project as a test case for developing promotional strategies.
The objectives of the study – which was carried out by AMBIO - were to more fully understand the target audience for Plan Vivo’s work, and then to put in place a more effective delivery mechanism for addressing those needs. The work (full report attached) successfully identified existing problems, and proposes a range of promotional activities to address them.
One of the key outcomes is a video which explains very graphically and clearly the work which Plan Vivo does, and the way in which this impacts on the lives and surroundings of many communities.
The findings of the work have also been disseminated to other Plan Vivo projects in order to share experience and stimulate more widespread action.
FIA Foundation’s Director of Environment Sheila Watson said:
“We are very proud of our association with Scolel Te, with whom we offset the carbon footprint of our main organisation. So we were delighted to be able to support Plan Vivo, in their attempts to establish a more sustainable future for their projects within the market, by ensuring that the key players are made aware of the benefits of their work.”
Click here to download the report (4.4mb / .pdf) >
Click here to see the video >