German road users have been asked to ‘Erst Denken Dann Lenken’ by Michael Schumacher at the launch of the German Think Before You Drive campaign.
The Ferrari driver and 7 times Formula One world champion briefed journalists on the messages of the road safety advice campaign at the German Grand Prix in Hockenheim, at an event organised by the German automobile club AvD.
The FIA Foundation seatbelt slide operated by Bridgestone at the grand prix circuit was a success once again, with thousands of people experiencing the stunning impact of a low speed crash. And the AvD / Bridgestone countrywide campaign also began at street level, with a Ferrari Formula One car displayed in a nearby shopping centre serving as a magnet to attract shoppers, who then received a Think Before You Drive leaflet and were offered a tyre safety check. A few people doing their early morning food shopping were unimpressed with the multi-million dollar car, but the vast majority of shoppers promptly responded to invites to have their tyres checked.
Click here for more information on the German Think Before You Drive campaign >