A Hungarian seat belt awareness campaign in 2004, backed by the FIA Foundation, has won a creative award. An advertisement for the campaign, featuring two tomatoes, one belted and one unrestrained, being crash tested with predictable consequences, won a prize in the Hungarian Creative Advertisement Competition. An international panel of judges made the award in the press advertisement and online advert sections of the competition. The campaign was organized by the Hungarian automobile club with support from the Foundation and the Global Road Safety Partnership (GRSP).